BB's Cajun Cantina

BB’s Cajun Cantina
PAID MEDIA, AD CREATIVE, WEBSITE CREATION

BB’s Cajun Cantina came to us in 2025 with a problem every restaurant knows. One of their locations wasn’t turning tables the way it should.

We started with their website. Then we asked a simple question: who’s around this restaurant, and how do we get them through the door? They needed a geotargeted strategy, one that sent traffic to the point of sale. So we ran campaigns on Google, Meta and TikTok, built around the location.
Then we gave people a reason to walk in. We created promotions to get guests to order more, to grow sign-ups to their loyalty program, and to bring in families from the attractions nearby. And because a click doesn’t fill a table, we made digital coupons guests could redeem right at the restaurant.

The results: on Google Ads, store visits grew 60% and direction requests 87% versus the prior period, with 40% less spend. The cost of each store visit dropped 63%, and the cost of each direction request 68%.

The creative taught us what mattered. Offers by day of the week were the strongest of the entire run. And price-forward creative beat everything else, because the price was on the image, not buried in the caption. We also tested a limited-time menu item across Meta and TikTok, and it validated the rotation.

We didn’t want clicks. We wanted people through the door, so that’s what we measured: store visits and direction requests.

bbscajuncantina.com/