5 YEARS OF ALANA. 15+ YEARS OF building international brands.
OUR
STORY
Along the way, I saw the same pattern: agencies that say yes to every client, report whatever looks good, and leave the brand to figure out the rest. Alana was built to do it differently.
We choose our clients. Few, selective, and with real potential to grow. We measure everything, tell the truth about the numbers, and work as an extension of your business, not as a vendor.
We work remotely from Europe and the US, and run campaigns for brands across North America, South America and Europe.
That's the beauty of digital: it works everywhere. And if you'd rather meet in person, tell us where and we'll be there.
WE HELP CONSUMER BRANDS turn ad spend into revenue, AND WE TELL THEM THE TRUTH about every dollar.
WORKING
WITH US
Working with Alana is like having a paid media partner who treats your budget like their own. We mix strategic thinking with hands-on execution: campaigns built to sell, tracking you can trust, and honest communication, the same day, not at the end of the month.
Every client gets a weekly performance check-in and a dedicated WhatsApp group, so you're never waiting for a report to find out what's happening. You get reports on revenue and ROAS, not vanity metrics, and if something isn't working, you hear it from us first. Whether we're scaling your Google, Meta, TikTok or Amazon campaigns, building the creative that feeds them, or growing your content, we do it with data, good judgment, and zero excuses.
Carola Patiño Magnani
Founder, Alana Digital Lab.
¡Hola! I'm Carola. For 15+ years I've worked with international brands, from Mexico, Europa and Latam, and helped hundreds of clients build digital strategies that drive real revenue.
What you can expect from me: over the years I've learned to read my clients well, to spot talent when I see it, and to understand what a brand needs and wants. Sometimes I'll tell you the truth even when it's hard to hear, and that's how I earn your trust. I'll care about the numbers that run your business as much as I trust my intuition and energy. I know how to run a business, so I'll take care of yours as if it were mine.
And unlike many agencies, your account doesn't get handed to an intern. You'll work with me and a team I've trusted for years, people who know how to scale a brand without dressing up the metrics.
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community!